Sharing More Than A Model

July 17, 2026

Yesterday morning our leadership team set aside the work that normally fills our calendars - receiving food deliveries, developing programs, recruiting volunteers, and solving the countless challenges that come with serving hundreds of families each week - to spend several hours with people who don't even live in our service area.

Most will never volunteer at The Store. They'll likely never donate. They may never even walk through our doors again.

And it was probably the most important meeting we had all week.

Yesterday was our quarterly Core Conversations, where we invite nonprofit and public sector leaders from across the country to learn about The Store's free grocery model. Most have heard about us through word of mouth, the news, or social media and come with one question: How can we bring something like this to our community?

We always begin in what might seem like an unexpected place.

Not with our CRM. Not with food sourcing. Not with volunteer management or operations.

We start with our values.

Because if you begin with dignity and choice, the tactics follow. But if you start with tactics alone, it's easy to build an efficient system that never truly honors the people it's meant to serve.As we walk through our model, it can feel overwhelming for organizations that are just getting started. So we always encourage them not to replicate everything at once. Instead, choose one meaningful step.

For many, that's replacing pre-packed food boxes with a shopping experience that allows neighbors to choose the food their families will actually eat. It's not the easiest change to make, but it may be one of the most transformative.

One guest yesterday asked, "If we can raise the money and build the partnerships, would The Store ever come to our city?"

I smiled and told him we'd love to keep dreaming together.

Our founders have long said they would love to see a Store in every major city. I share that dream. Whether that means opening new locations ourselves, partnering with others, or simply sharing what we've learned, we believe every community deserves a food assistance model rooted in dignity, choice, and love.

That's why Core Conversations matter.

Because success for The Store isn't measured only by what happens inside our walls. It's also measured by the communities we may never serve directly - but who serve their neighbors differently because we were willing to share.

Thank you to everyone who joined us yesterday. If you're a nonprofit leader interested in learning more about our model, we'd love to welcome you to a future Core Conversations session.

Every quarter, nonprofit leaders from across the country gather to learn about The Store's free grocery model. Collen reflects on why these conversations begin with values instead of operations—and why the true impact of The Store is measured not only by the neighbors it serves, but by the communities inspired to serve with greater dignity, choice, and love.

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